Digital products: what to sell first.
You don't need a 10-hour course. Your first product should be small, useful, and done.
What counts as a digital product
Anything you create once and deliver electronically: a PDF guide, a set of templates, a checklist pack, a short video course, a spreadsheet tool, a Notion system. No inventory, no shipping, nearly 100% margin.
Start small: the ladder
- Freebie (free) — a checklist or template that builds your email list.
- Tiny product ($7–$27) — solves one specific problem. A 15-page guide beats a vague 200-page ebook.
- Signature product ($47–$197) — your deeper system, built after tiny products prove what people want.
- Course ($197+) — only after you've validated the topic with smaller offers.
Most beginners try to start at step 4. Start at step 1 or 2.
How to pick your topic
- What do people already ask you for help with?
- What have you figured out that took you longer than it should have?
- What's a painful, specific problem you can solve in under 30 pages or 60 minutes?
Specific beats broad. "Meal planning for night-shift nurses" beats "healthy eating guide."
Pricing without fear
Price on the value of the outcome, not the length. A $19 checklist that saves someone 5 hours a week is a bargain. Start low, raise prices as testimonials and results come in. And remember: systeme.io takes 0% transaction fees — what you charge is what you keep (minus payment processor fees).